This is my everyday face wash, especially when my skin is acting up, with all the make up I put on my skin it happens from time to time! This face wash is for sensitive skin, it is gentle and doesn’t strip away your natural oils, it takes my make up off but still leaves my skin feeling soft and hydrated! Yay! It is cruelty free, gmo free, paraben free, fragrance free and vegan. I have a few more of their products, it is a wonderful brand! Try them out if you are looking for a simple skin care routine and if you have unpredictable skin like I sometimes do!